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10 JUNE 2018


On 10 June 2018, Stefano Busto presented his degree thesis to the IAAD University of Turin commission; external speaker was Maria Paola Stola representing STUDIOTORINO.
The title of the thesis is "CCC" - Connected Circadian Car, 2025.

02The IAAD commission: M.P. Stola, Laura Milani,
Pietro Nume and Matteo Doro.
03Stefano Busto exposes the theses to the
IAAD commission.

04Manual style research drawings before writing mathematics.05Manual style research drawings before writing mathematics.

Stefano Busto, developed for Studiotorino, a Volkswagen branded medium-sized vehicle for daily travel and pre-defined routes.
The imaginary prototype is equipped with a human-machine interface that facilitates its driving by optimizing the driver's experience.
From the example derived from Formula E, at the first Grand Prix of Rome on April 14, 2018, the auto-robot that opened the race, increased its knowledge by learning from the driver and then challenged him on the circuit.
The Circadian Connected Car, where infrastructures are lacking, create points of reference by learning them from the everyday, almost as in the biological cycle of nature.
Visual markers, such as coloured tyres and other components, serve to identify self-driving cars, as required by the first amendment emanating from the state of California.

06First research studies for interiors.07First research studies for interiors.

24 AUGUST 2018


On 24th and 26th August 2018 Fenyr participated in the two main events of the "Monterey Motor Week", on Friday it was exhibited at The Quail Lodge and on Sunday at the Pebble Beach concours in the area dedicated to style prototypes and concepts.
Alfredo and Maria Paola Stola present at the events had the opportunity to meet Ralph Debbas CEO W Motors and Gorden Wagener director of the Mercedes-style center and member of the board.

03August 24th, 2018 Carmel. At The Quail Lodge, Ralph Debbas and Alfredo Stola with Fenyr.04August 26th 2018 At Pebble Beach concours d'elegance competition. Ralph Debbas, Maria Paola Stola with Fenyr.

Monterey 26 agosto 2018. Il concorso di Pebble Beach è sempre occasione d'incontri.  Alfredo Stola e Gorden Wagener insieme con la Mercedes-Benz EQ Silver Arrow.Monterey 26 August 2018. The Pebble Beach competition is always an opportunity for meetings. Alfredo Stola and Gorden Wagener together with the Mergedes-Benz EQ Silver Arrow.


13 FEBRUARY 2019

February 13, 2019, 18.00. At a strictly confidential event at their Dubai showroom, Iconiq presented the "Muse" fully opening model.
The occasion was a meeting between W Motors, the Private Office of Sheikh Saeed Bin Ahamed Al Maktoum and other guests.

Rivoli settembre 2018 Alfredo Stola insieme ad Alan Wu CEO Iconiq all'interno del modello Muse presso la modelleria Mercury.Rivoli September 2018 Alfredo Stola together with Alan Wu CEO Iconiq inside the Muse model
at the Mercury model shop.

Rivoli 18 dicembre 2018 presso la modelleria Mercury la Iconiq L5 Muse. Da sinistra P. Germano, M. Caldarola, W. Isabello, L. Corbelli, L. Curbis, G. Comollo, E. Lombardi, D. Ruffa, R. Vasile, S. Grasso, B. Aiola, S. Vair, D. Mingozzi, E. Rizzardi, Sokol, C. Damiano, M. Mingozzi, C. Carena, G. Novo, Davide e Flavio Secoli, C. Mantovani, V. Vasile, R. Gatto, T. Novo, A. Stola e Vincenzo Paparo.Rivoli 18 December 2018 the Iconiq L5 Muse at the Mercury model shop.
From left P. Germano, M. Caldarola, W. Isabello, L. Corbelli, L. Curbis, G. Comollo, E. Lombardi, D. Ruffa, R. Vasile, S. Grasso, B. Aiola, S . Vair, D. Mingozzi, E. Rizzardi, Sokol, C. Damiano, M. Mingozzi, C. Carena, G. Novo, Davide and Flavio Secoli, C. Mantovani, V. Vasile, R. Gatto, T. Novo, A. Stola and Vincenzo Paparo.

For Iconiq, Magna Steyr Italia has realized the technical development of this model of opening doors and STUDIOTORINO has been its advisor; the design is by W Motors.

Dubai 13 Febbraio 2019 Ralph Debbas da il benvenuto a Hisham Al Gurg C.E.O. del Private Office. Presenti al tavolo da sinistra Nael Alieh, X Karim, Y, Alan W, Ralph Debbas Hisham Al Gurg, Z, W, Tiziano Novo e Alfredo Stola.Dubai 13 February 2019 Ralph Debbas welcomes Hisham Al Gurg C.E.O. of the Private Office.
Present at the table from the left Nael Alieh, X Karim, Y, Alan W, Ralph Debbas Hisham Al Gurg, Z, W,
Tiziano Novo and Alfredo Stola.


0513 February 2019 Dubai.
Bernd Pichler is about to discover the Iconiq Muse.

The objective of the event was to show the self-driving prototype at Expo Dubai 2020.
Present at the event, Alan Wu, president of Iconiq, important Emirate political and business figures and technical partners Tiziano Novo of Magna Steyr Italia, Alfredo Stola of STUDIOTORINO and Ferreol Marande of Akka.
The Muse was developed from the L5 scale model previously unveiled on 29 November 2017 also in Dubai .
The design of the Muse is the work of the W Motors Style Center, and represents the personal visions of Alan Wu and Ralph Debbas on the future of autonomous driving mobility in the luxury car segment.
The official press and public presentation of the Muse by Iconiq is scheduled for April 16th at the Shanghai Motor Show.

Dubai February 13 6:30 pm the guests of the private event organized by W Motor-Iconiq
for the first time admire the Muse.

08Debbas and Novo converse with Ali and Y

09Alfredo and Maria Paola Stola, Alan W, Karim Banna
and Tiziano Novo.

10Alan W, Alfredo Stola and Karim Banna.11Joelle Habib, Y, Catherine Debbas and Maria Paola Stola.

12H. Darwish and Tiziano Novo.13Maria Paola Stola and Alfredo Stola.

Dubai 13 Febbraio 2019. In prima fila Alfredo Stola, Ralph Debbas e Ishak Belhout. In seconda fila Jeremy Sachot, Gaurav Nandi, Rohan Philip, Zak HussainDubai 13 February 2019. Alfredo Stola, Ralph Debbas and Ishak Belhout in the front row.
In the second row Jeremy Sachot, Gaurav Nandi, Rohan Philip, Zak Hussain.

On the morning of the presentation, in preparation for the event, the team met in the show room in order to review the prototype and check the final details before the arrival of the important guests.

Dubai 13 Febbraio 2019 ore 10:00. Alfredo Stola e Tiziano Novo posano per una foto ricordo con alle loro spalle il modello Iconiq Muse.Dubai 13 February 2019 at 10:00.
Alfredo Stola and Tiziano Novo pose for a souvenir photo with the Iconiq Muse model behind them.

Alfredo Stola, Tiziano Novo, Alan W and Ralph Debbas for the first time sitting together inside the Iconiq Muse.Alfredo Stola, Tiziano Novo, Alan W e Ralph Debbas per la prima volta seduti insieme all'interno della Iconiq Muse.

Dubai 2019. Le sette foto ufficiali della Iconiq Muse di frante alla Head Quarter della W Motors. W Motors ha realizzato il design della Muse.Dubai 2019. The seven official photos of frante's Iconiq Muse at the W Motors Headquarters. W Motors made the design of the Muse.

The interior of the Muse is functional. The front seat rotates 180 ° and the screens on the front dashboard and the video behind the front seat are interactive and with voice control.
All lighting is led with variable color.


16 APRIL 2019

On 16 April 2019 at the Shanghai motor show, three new products will be presented to journalists and the public on the "Iconiq - W Motors" stand.
The second generation of the two Iconiq Seven showcars in VIP and Premium versions, and the Iconiq Muse already shown in Dubai on 13 February 2019 at a "strictly private" event.
The two,"almost" definitive, Seven models represent the evolution of the two versions with respect to the showcars presented two years earlier at the same Chinese show. Their final production and electrical configuration is expected towards the end of 2021.

01Rivoli April 4, 2019: Varnacea, Curbis, Secoli, Prandi,
Stola and Comollo in a pre-resolution meeting.
02Alfredo Stola poses a few minutes before
the official photo.

03Corbelli, Stola, Secoli, Curbis, Novo and Debbas04Carlo Mantovani, Alfredo Stola and Tiziano Novo

05Rivoli April 4, 2019 At the Mercury model shop Alfredo Stola captures the moment of the prototype resolution upon delivery by the P.M. Iconiq Jack Yuan directly to Tiziano Novo General Manager of Magna Stayer Italia.

Magna Steyr has engineered for Iconiq Motors the development of these prototypes, STUDIOTORINO was its advisor.

06Rivoli April 4, 2019 at the Mercury modeling the Iconiq Seven in Vip version.
From left: B. Comollo, X (German), L. Curbis, P. Germano, Y, D. Ruffa, V. Vernacea, R. Gatto, H. Rizzardi, L. Carbelli, S. Vaiz, Sokol, W. Isabello, S. Grosso, R. Vernacea, Susy, Z, Jack Yuan, Finlandes A, Filndese B, M. Mingozzi, D. Mingozzi, R. Debbas, M. Barge, M. Hermida, T. Novo , Andrea, D. Secoli, F. Secoli, C. Mantovani, A. Stola and S. Prandi.

07Rivoli April 4, 2019 at the Mercury modeling the Iconiq Seven in Premium version.
From left: L. Corbelli, B. Comollo, P. Germano, L. Cuebis, R. Gatto, D. Ruffa, V. Vernacea, Sokol, S. Grosso, X, Y, D. Mingozzi, S. Vaiz, W. Isabello, H. Rizzardi, R. Vernacea, Finnish A, Filanda B, M. Mingozzi, Jack Yuan, M. Hermida, R. Debbas, T. Novo, D. Secoli, F. Secoli, C. Mantovani , In Stola, S. Prandi.

08Shanghai April 16, 2019 Aln Wu president of Iconiq is about to reveal the three Iconiq prototypes to journalists.

09Shanghai April 16, 2019 The Iconiq Seven
in Premium version.
10Shanghai April 16, 2019 The Iconiq Seven
in Vip version.

11Shanghai April 16, 2019. The interior of the Iconiq Seven in a VIP version.12Shanghai April 16, 2019. The interior of the Iconiq Seven in a VIP version.

13Shanghai April 16, 2019 The Iconiq Muse.

As part of this premiere, the original W Motors Lykan, star of the film Fast and Furius 7, in an unusual white livery, and a W Motors Fenyr Hypersport, will also be on the stand.
Studiotorino, on behalf of Magna Steyr Italia, acted as technical and management consultant for these three projects in the construction of the models and prototypes.

14Shanghai Ralph Debbas, Alfredo Stola, Tiziano
Novo and Aln Wu.
15Shanghai W Motors Team: Ishak, Fraylon, Jeremy, Debbas, Disalvo, Novo, Stola (Magna Italia and Studiotorino).

16Shanghai April 16, 2019. Alfredo Stola and Tiziano Novo pose for a souvenir photo in front of the Muse model.


16 MAY 2019 

01Tianjin May 16, 2019 The external entrance of
the convention center.
On 16 May 2019, STUDIOTORINO was a guest at the third edition of the "World Intelligence Congress" (WIC) , Tianjin. The theme was "Looking forward: New Era of Intelligence and New Opportunities". Participating in the debate on the future vision of motor vehicle mobility and interconnectivity using 5G systems.
The discussion was conducted by Ralph Debbas, CEO of W Motors, the other participants were:
Carsten Breitfeld, CEO Iconiq, Michel Wang, MD Microsoft, Tiziano Novo, GM Magna Steyr Italy, Abbes Fouzi, CEO Akka technologies, Ali Omar, CEO Safe City Abudabi and Alfredo Stola, President of Studiotorino.

02WIC Alfredo Stola at the microphone, seated from the left Ralph Debbas, Michel Wang, Alfredo Stola,
Abbes Fouzi, Tiziano Novo, Ali Omar and Carsten Breitfeld.

03WIC Ralph Debbas, Michel Wang, Alfredo Stola, Abbes Fouzi, Tiziano Novo.04WIC Tiziano Novo.

An international exhibition of the latest technological products from a variety of sectors such as robotics, electronic systems for the aeronautical and railway industry, the use of 5G in urban safety, latest-generation electric accumulators, and electric-powered automotive.
For the occasion, Iconiq exhibited all of its products, with the Concept Muse, designed by W Motors, taking centre stage having already been presented at the Shanghai Motor Show a month earlier.

Singer Tingting and Bernd Pichler present the gala evening in the Grat Qing palace.didascalia

09From left, Messrs. Wei, Novo, Wu, Lin and Stola.

The day ended with an unforgettable event hosted by Alan Wu, CEO Iconiq, in the historic Great Qing building whose origins date back to 1636.
Present at the gala dinner were the management of Iconiq - W Motors, industrial and political representatives of the city of Tianjin, and the technical partners of Microsoft, Akka, Magna Steyr Italy and Studiotorino.

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