3 JULY 2016

On July 3, 2016 in Beijing, in the conference room of the Beijing Hotel, a select group of people from the Chinese business world were presented the styling model for new brand Iconiq, known as Seven.

Rivoli 20 giugno 2016  presso Mercury il modello Seven.  Da sinistra R.Iraldi, E.Rizzardi, G.Aiola, F.Secoli, G.Boccafogli, D.Secoli, G.Comollo, T.Novo, Alan Wu, A.Stola, Karim Banna.Rivoli June 20, 2016 at Mercury, the Seven model. From left R.Iraldi, E.Rizzardi, G.Aiola, F.Secoli, G.Boccafogli, D.Soli, G.Comollo, T.Novo, Alan Wu, A.Stola, Karim Banna.

Iconiq,and its first model, Seven, was an initiative by Mr. Alan Wu. His goal was to create an luxurious,exclusive, electrically driven MPV.
With the complete engineering support of Magna, design by W Motors, STUDIOTORINO were"technical advisor" to Magna Steyr Italia for all work involved in the interior and exterior styling development.

02Beijing 3rd July 2016, the Seven styling model at the premier, Hotel Beijing.

03From left: Hassine Sioud, Bruno Lambert, Tiziano Novo, Ralph Debbas, Alan Wu, Sam Fu, Alfredo Stola, Exequiel Disalvo, William Wu.


4 JULY 2016


On July 4, 2016, Nicola La Torre presented his degree thesis to the commission of IAAD University of Turin; Maria Paola Stola acted as external speaker on behalf of STUDIOTORINO.
The "New Smart Roadster" hypothesis was the title of this interesting thesis.

02Turin 4th July 2015. The graduate commision
of the IAAD University: M. P. Stola, L. Milani,
M.Vendrame,G. Concilio
03The IAAD director Laura Milani and external speaker
Maria Paola Stola listen to the presentatio
of Nicola La Torre.


La Torre was influenced by one of the classic style elements of STUDIOTORINO in his interpretation of the rear trunk and its two pillars.
An important moment of this thesis was the exclusive interview with Michael Mauer, director of the Porsche Style Center organized by Maria Paola Stola in consideration of the fact that he was the Director of the Smart Style Center from 1998 to 2000.




8 JULY 2016


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October2016 Design developed in the "Post Thesis" with Gaglione as Tutor.

On July 8th Giuseppe Iuliano exposed his final work “ ALFA ROMEO DUETTO ANALISI DEL MITO E IPOTESI CONTEMPORANEA” at IAAD in Turin. It is a very important topic for Studiotorino because Alfa Duetto was one of the most important design expression in the Italian automotive world. Aldo Brovarone and Alfredo Stola were the external relators of this final work.

02March 2016: Iuliano meets Aldo Brovarone (creator
of the DuettoDNA through the prototypes
Pininfarina Super Flow in 1956) in his house.
03September 2016. Work of the Post Degree
program of Giuseppe Iuliano and
his tutor Daniele Gaglione.


On the 50 th anniversary of the presentation of the Duetto model, the final work analized the potential evolution that this car could have had if it had never gone out of production. The research studied,in an unconventional way, the stylistic evolution of the Porsche 911 and the Mazda Mx-5 in order to understand the staylistic dynamics from 1994 to these days.

06July 8th 2016: Giuseppe IUliano exposes his final work
to the IAAD commission in Turin.
07Iuliano and the Commission: A. Stola, A. Brovarone,
L. Milani, M. Vendrame, M. Di Marco.

The architect Daniele Gaglione (Alfa Romeo Design Center in Arese 2001-2010), the tutor of this final work, contributed with generosity and passion to create a Post Degree program  with Giuseppe Iuliano. The purpose of this collaboration is to refine the design and find a more genuine Alfa Romeo DNA.

08August 2016 the architect Daniele Gaglione and Giuseppe
Iuliano at the first Post Degree meeting.
09May 2003 Villa D'Este: Daniele Gaglione exterior designer
of the Alfa Romeo 8C Competizione.


19 APRIL 2017

In China, on April 19th during the AUTO SHANGHAI 2017, IQONIC presented two drivable prototypes, model SEVEN in Vip and Premium version.
This project was strongly wanted by Mr Alan Wu and Mr Sam Fu and it hadj the target to create an exclusive luxory van with electrical traction for the Chinese and Middle East markets.

01Rivoli, April 10 2017 at Mercury company. F.Secoli, R.Saist, T.Novo, A.Stola, D.Secol, B.Comollo, M. Meloni, A.Benvenuti, C.Mantovani, G.Novo, R.Gatto, R.Iraldi, B.Aiola, N.Candido, G.Boccafoglio, C.Carena, Domenico, R.Brilli, P.Germano, L.Curbis. M.Storey, M.Gargano. Mirko Paolo , Habib, S.Speek, T.Ivan. Emes, M.Stok, Martino, J.Beldman ,C.Nardelli.

The style design of the Seven has been developed in W Motors style center in Dubai by Ralph Debbas and Exequiel Disalvo in order to better understand the taste and demand of the future customers.
The developing and engineering of the Seven were fully carried out by Magna Steyr Italia directed by Tiziano Novo, the prototypes were built by Mercury, STUDIOTORINO was technical advisor of the Austro-Canadian company supervising the construction of them.

02Model Seven VIP version on the ICONIQ stand at Auto Shanghai 2017

03Model Seven PREMIUM version on the ICONIQ stand at Auto Shanghai 2017


29 NOVEMBER 2017

On November, 29 2017 in Dubai, Ralph Debbas, WMotors CEO, presents the prototype Fenyr Supersport in world premiere.
It is the opening of the representative office and showroom in partnership with ICONIQ MOTORS for the United Arab Emirates.

01Rivoli, November 23, 2017 in the Mercury plant. Three days before the dlivery. From the left Massimiliano Mingozzi, Roberto Sais, Pier Giuseppe Germano, Luca Corbelli, Silvano Grosso, Walter Isabello, Valentino Varnacea, Dilve Mingozzi, Giuseppe Aiola, Hermes Rizzardi, Ing Beppe Comollo, Carlo Mantovani, Davide e Flavio Secoli, Tiziano Novo, Alfredo Stola, Gianfranco Bernello, Mario Caldarola, Luca Curbis, Maurizio Damiano, Stefano Vair.

At the cerimony, very important political figures and entrepreneurs of the Arabic penisula and China were present.

02Dubai, November 29, 2017, Ralph Debbas and Alan Wu
cutting the bow of the new showroom.
03Alan Wu ( Iconiq ), Tiziano Novo ( Magna Steyr )
e Ralph Debbas ( W Motors ).

04Alan Wu and Ralph Debbas unveil the Fenyr Supersport05The guest at the event in the W Motors - Iconiqs Show Room.

Derived from the styling model presented at the 2015 Dubai motor show, after two years of stylistic refinement by W Motors, and technical development by Magna Italia, the first model arrived.
The prototype is aimed at a limited edition production that would be made entirely by hand, customizable by customer request.
STUDIOTORINO were technical advisor to the Magna Steyr Italia Team for modeling, prototyping and engineering support activities.

06Dubai December 2017. The Fenyr Supersport photographed at Dubai airport.

In parallel to the Fenyr presentation in Dubai, on the 29th November 2017 the scale model of the Iconiq L5 was shown at its own world premiere.
Designed by W Motors, the L5 is a vision of the future of autonomous mobility in the luxury segment.
The goal of Iconiq is the realization of a highly detailed 1:1 scale opening model to be presented at the beginning of 2019. STUDIOTORINO has been advisor to Magna Steyr Italia for the surfacing and build activities of the scale model.

07Rivoli September-November 2017. The construction phases of the Iconiq L5 at the Mercury factory.08From left Hermes Rizzardi, Flavio Secoli
and Luca Curbis.

09Dubai 29 November 2017 Ralph Debbas and Aln Wu present at the world premiere together with the
Fenyr Supersport the futuristic Iconiq L5 scale model.

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