As a thank you to their customers, to motivate their workers and greet the new decade with optimism, the company took part in the the 51st Turin motor show in 1970 running from 29 October to 13 November.
Their stand at in the historic Palazzo Esposizioni presented three demonstration models of individual body parts, outer skin and compete chassis.
The brochure's slogan distributed to customers and the public was "The car was created by us in 1919".
From the professional photography of the event, note that the stand's banner is "STOLA" and no longer "Alfredo Stola & Figli".
Fundamental to the company's growth was the complete modeling development of the Alfa Sud, designed by Giugiaro, in all its 3/4 door, coupe and spider variants. The latter never being produced. A project started in 1970 and so important that the Alfa Sud took over 500 square meters of the Alfredo Stola & Figli facility, having its own testing area and offices for its resident technicians, who worked on the coordination of suppliers throughout the industrial area of Turin.
The Sunday visits of Giorgetto Giugiaro to Via La Thuile were unforgettable. Checking the quality of the surfaces of the master models in complete tranquility, his 6 year old son Fabrizio, always accompanied him. A tradition, though not always on a Sunday, that continued for the Isuzu Piazza and Saab 9000 models.
During these visits, among the resin models, a great friendship was born between the young Fabrizio Giugiaro and Alfredo, son of Francesco Stola.
The technical director of the Alfa Sud, Engineer Rudolf Huruska, known for being one of Professor Ferdinad Porsche's assistants in 1938 on the original VW program and later,together with Piero Dusio for the Formula 1 Cisitalia. In those years, the Alfa Sud factory based in Pomigliano d'Arco was thought to be the largest industrial project in southern Italy, where the government shareholder had decided to create a car factory.
During the 1970’s, besides the Alfa Sud, other extraordinary projects were overseen by the Engineer Hruska for Alfa Romeo in Arese.
The two brothers had gained the trust and confidence of the great technical director, just as their father had done with Vincenzo Lancia. In particular, with Roberto, the friendship continued even after Huruska had retired. Pleasant winter meetings at Sestriere, sharing descents on the slopes, in fact it was the Engineer the had given him his first ski lessons.
In the 1970s, a number of impressive master models were created, and, despite the oil crisis and union unrest in the country, some extraordinary cars were born in via La Thuile 71.
In order to more securely face this considerable increase in work and to manage the increasingly organized customers, from a professional point of view, in 1971 the two Stola brothers took on Alberto Sasso, a very young mechanical engineering graduate from the Polytechnic of Turin.
A role which was new for those times in a relatively small company, today we would call him the General Manager. Certainly a sign of modernity and change half a century after the first workshop of 300 square meters occupied by the owner, 3 modelers and the boy apprentice.
A choice that would prove even more forward-looking when, from the beginning of the 1980s, foreign sales would consistently represent 40/50% of the entire turnover.
Among the most notable, if not important projects, in the early months of 1970 the truck manufacturer Kamaz, an industrial arm of the communist Russian government, emerges via the ministerial council of the USSR.
Alongside Detroit, Turin represented one of the two world centers of the automobile, the transport ministry chose Alfredo Stola & Figli for the models and Berto Lamet of Turin for the moulds and assembly line for their first project.
Particularly innovative for the Italians, but quite normal for the Russians, was that many of the engineers responsible for the trip to Turin were women. The first truck branded Kamaz came off the assembly line in February 1976 from the Naberezhnye Chelny factory located in the north of the Soviet Union.
In this period the demand from manufacturers increased for resin copies of the production moulds, both in negative and positive forms.
Special equipment called calibration gauges were used for individual exterior and interior parts, and sheet metal structures for the car in its complete form.
Even the pressed resins and the construction of the related sheet metal panel assemblies become a new and important source of work.
During the first 10 years in Via La Thuile, the workforce reached 85 employees, including modellers, resin craftsmen, maintenance technicians and other workers. Turin endured some serious labour unrest in the metal working sector, but at Alfredo Stola & Figli there is no record of this occurring in this decade or the next, not even a single strike.
The atmosphere in the factory continued to be familiar, a continuation of the original spirit. Relationships were built on mutual respect between each and every worker and Francesco and Roberto Stola. In these times, at the end of a particularly demanding or important project, they would all find themselves on a Saturday or Sunday at a restaurant to celebrate a job well done.
In 1977, Alfredo Stola & Figli, a leader in the European Auto industry, won a very important order from Areitalia, itself a leader in the aeronautical and aerospace sector.
The model shop was asked to build the leading edge of the wings for the Boeing 767 and 757 joint project.
Sophisticated aluminum forming equipment was created for the bending of the wing leading edges at the Aeritalia plant.
It is also interesting to remember another very special order from Italdesign from the early months of 1977.
This was for the construction and assembly of glass fiber body parts for the BMW M1, designed by Giugiaro. Under the direction of the Moncalieri design house, a dozen or so rough, unpainted shells were made for a special series. The other 456 units were built directly by Italdesign.