1986
The idea was to be able to follow more projects simultaneously with more innovative methodologies whilst maintaining direct and personal contact with customers.
1986
The idea was to be able to follow more projects simultaneously with more innovative methodologies whilst maintaining direct and personal contact with customers.
12 APRIL 1986
On 12 April 1986 Massimo Stola was married to Patrizia Flor in Turin, and from this marriage in 1992 and 1999 Carlo and Claudia were born.
1986
In styling, the input is much less technical, instructions are given personally by the manufacturers designers.
Once again they took the opportunity to expand into activities in a sector bordering on their traditional one. The first project was the restyling of the "Aero" Saab 900 Coupe and Convertible.
The designer was Swede Eric Sorum.
The modellers following his input were Stephen Ardagna and Saverio Broadsword, students of the training courses of the early eighties.
The parts concerned in the aerodynamic refinement were the bumpers,side fascias and the rear spoiler. In this case too, due to the nature of styling modeling, Sorum forbade the taking of photographs.
From this "very small" Saab job, over the following eighteen years Stola went on to realise projects for some of the most important Style Centers around the world, around 220 proposals for both interior and exterior styling models as well as 57 Show Cars.
The style for all these projects was always followed by the designers of the relevant manufacturer.
At that time, Roberto and Alfredo Stola, together with the management, stipulated that the company would never be responsible for providing the "style" to its customers.
English courses for all the modellers were set up in co-ordination with Shenker of Turin. This was to aid communication with the foreign designers.
PRIMAVERA 1986
In the spring of 1986, Saab aske Alfredo Stola & Figli to build a master model of the 9000 CD.
It was practically the current production 9000 in three volume form, the new rear end was designed by Bjor Envall, director of the Trollhattan Style Center.
The models for making the moulds of the internal frames, the rear window, the finishes and the bumper were also made in Turin.
As for the other Saab 9000 and 900 projects destined for production, Tord Du Hane, Pereric Hoglund, Jurgen Kopsch were the Saab employees who liaised with Engineer Alberto Sasso, Engineer Guido Toninelli and Alfredo Stola.
1986
The project was called Type 2, a very innovative idea for those times, the idea of sharing as much as possible the non visible parts in order to achieve large-scale savings of both money and time.
The goal was to share as much as possible, but everything looking different.
The idea was of the Fiat CEO Vittorio Ghidella who, for reasons of technical and economic synergy, entrusted the task of styling to IDEA INSTITUTE, whose Style Center was directed by Ercole Spada.
The models were the Fiat Tipo, the Lancia Dedra, the Fiat Tempra, the Alfa Romeo 155 and the second series of the Lancia Delta.
In the eyes of Fiat managers the experience with IDEA INSTITUTE was so positive that the Master Model of the new flagship Lancia type Kappa was also ordered. We remember with great pleasure the visits of the engineer Ghidella to view the Master Models, often accompanied by Ercole Spada.
The issue of industrial confidentiality was becoming more and more pressing, even the Fiat Group had forbidden photographs.
The competition with other car manufacturers was increasingly being felt and the most important thing was to maintain the secrecy of the design of new models whose Master Models had been produced 2/3 years earlier.