Select your language


16 APRIL 2019

On 16 April 2019 at the Shanghai motor show, three new products will be presented to journalists and the public on the "Iconiq - W Motors" stand.
The second generation of the two Iconiq Seven showcars in VIP and Premium versions, and the Iconiq Muse already shown in Dubai on 13 February 2019 at a "strictly private" event.
The two,"almost" definitive, Seven models represent the evolution of the two versions with respect to the showcars presented two years earlier at the same Chinese show. Their final production and electrical configuration is expected towards the end of 2021.

01Rivoli April 4, 2019: Varnacea, Curbis, Secoli, Prandi,
Stola and Comollo in a pre-resolution meeting.
02Alfredo Stola poses a few minutes before
the official photo.

03Corbelli, Stola, Secoli, Curbis, Novo and Debbas04Carlo Mantovani, Alfredo Stola and Tiziano Novo

05Rivoli April 4, 2019 At the Mercury model shop Alfredo Stola captures the moment of the prototype resolution upon delivery by the P.M. Iconiq Jack Yuan directly to Tiziano Novo General Manager of Magna Stayer Italia.

Magna Steyr has engineered for Iconiq Motors the development of these prototypes, STUDIOTORINO was its advisor.

06Rivoli April 4, 2019 at the Mercury modeling the Iconiq Seven in Vip version.
From left: B. Comollo, X (German), L. Curbis, P. Germano, Y, D. Ruffa, V. Vernacea, R. Gatto, H. Rizzardi, L. Carbelli, S. Vaiz, Sokol, W. Isabello, S. Grosso, R. Vernacea, Susy, Z, Jack Yuan, Finlandes A, Filndese B, M. Mingozzi, D. Mingozzi, R. Debbas, M. Barge, M. Hermida, T. Novo , Andrea, D. Secoli, F. Secoli, C. Mantovani, A. Stola and S. Prandi.

07Rivoli April 4, 2019 at the Mercury modeling the Iconiq Seven in Premium version.
From left: L. Corbelli, B. Comollo, P. Germano, L. Cuebis, R. Gatto, D. Ruffa, V. Vernacea, Sokol, S. Grosso, X, Y, D. Mingozzi, S. Vaiz, W. Isabello, H. Rizzardi, R. Vernacea, Finnish A, Filanda B, M. Mingozzi, Jack Yuan, M. Hermida, R. Debbas, T. Novo, D. Secoli, F. Secoli, C. Mantovani , In Stola, S. Prandi.

08Shanghai April 16, 2019 Aln Wu president of Iconiq is about to reveal the three Iconiq prototypes to journalists.

09Shanghai April 16, 2019 The Iconiq Seven
in Premium version.
10Shanghai April 16, 2019 The Iconiq Seven
in Vip version.

11Shanghai April 16, 2019. The interior of the Iconiq Seven in a VIP version.12Shanghai April 16, 2019. The interior of the Iconiq Seven in a VIP version.

13Shanghai April 16, 2019 The Iconiq Muse.

As part of this premiere, the original W Motors Lykan, star of the film Fast and Furius 7, in an unusual white livery, and a W Motors Fenyr Hypersport, will also be on the stand.
Studiotorino, on behalf of Magna Steyr Italia, acted as technical and management consultant for these three projects in the construction of the models and prototypes.

14Shanghai Ralph Debbas, Alfredo Stola, Tiziano
Novo and Aln Wu.
15Shanghai W Motors Team: Ishak, Fraylon, Jeremy, Debbas, Disalvo, Novo, Stola (Magna Italia and Studiotorino).

16Shanghai April 16, 2019. Alfredo Stola and Tiziano Novo pose for a souvenir photo in front of the Muse model.


16 MAY 2019 

01Tianjin May 16, 2019 The external entrance of
the convention center.
On 16 May 2019, STUDIOTORINO was a guest at the third edition of the "World Intelligence Congress" (WIC) , Tianjin. The theme was "Looking forward: New Era of Intelligence and New Opportunities". Participating in the debate on the future vision of motor vehicle mobility and interconnectivity using 5G systems.
The discussion was conducted by Ralph Debbas, CEO of W Motors, the other participants were:
Carsten Breitfeld, CEO Iconiq, Michel Wang, MD Microsoft, Tiziano Novo, GM Magna Steyr Italy, Abbes Fouzi, CEO Akka technologies, Ali Omar, CEO Safe City Abudabi and Alfredo Stola, President of Studiotorino.

02WIC Alfredo Stola at the microphone, seated from the left Ralph Debbas, Michel Wang, Alfredo Stola,
Abbes Fouzi, Tiziano Novo, Ali Omar and Carsten Breitfeld.

03WIC Ralph Debbas, Michel Wang, Alfredo Stola, Abbes Fouzi, Tiziano Novo.04WIC Tiziano Novo.

An international exhibition of the latest technological products from a variety of sectors such as robotics, electronic systems for the aeronautical and railway industry, the use of 5G in urban safety, latest-generation electric accumulators, and electric-powered automotive.
For the occasion, Iconiq exhibited all of its products, with the Concept Muse, designed by W Motors, taking centre stage having already been presented at the Shanghai Motor Show a month earlier.

Singer Tingting and Bernd Pichler present the gala evening in the Grat Qing palace.didascalia

09From left, Messrs. Wei, Novo, Wu, Lin and Stola.

The day ended with an unforgettable event hosted by Alan Wu, CEO Iconiq, in the historic Great Qing building whose origins date back to 1636.
Present at the gala dinner were the management of Iconiq - W Motors, industrial and political representatives of the city of Tianjin, and the technical partners of Microsoft, Akka, Magna Steyr Italy and Studiotorino.


19 JUNE 2019 

01Evocative poster reminiscent of the Stola Family's automotive work carried out between 1919 to 2019 in the modeling, prototype, cubing and engineering sectors. Alfredo Stola and his very small team, between 1919 and 1923, create different versions of the Lancia Lambda. Between 2018 and 2019 Studitorino is technical advisor for the showcar Iconiq Muse for Magna Steyr. We thank SPADACONCEPT for the realization of this graphic work.

In 2019, the presentation of the Iconiq Muse concept, conceived with electric traction andlevel 5 autonomous driving, is a special occasion for the Stola family as they celebrate a century of automotive work.
The Lancia Lambda in 1919 was the first wooden "demonstration model" made by Alfredo Stola Senior, today in 2019, another Alfredo Stola is technical and management consultant in the creation of the Iconiq Muse open door model made of resin and carbon fiber.From different eras, these demonstration models are linked by technical innovation using construction methods and the vision of their creators and clients projected into the future.


From both 1919 and 2019, two teams of workers who created demonstration models of Lancia and Iconiq.
The Lambda model was built in Corso Racconigi 138, Turin, the Muse in Via Ferrero 21a, Rivoli.


June 19, 2019 at the Parco Valentino Exhibition in Turin, Andrea Levi presented Alfredo Stola with an award on behalf of the Honorary Committee for the Stola Family's 100 years of work with the automobile.
This unique and unrepeatable moment is an opportunity for all the family members to gather together at the historic Valentino Castle and enjoy the recognition of their family's achivements in the car industry.

0607Turin 19 June 2019. Andrea Levi, together with Leonardo Fioravanti and Paolo Pininfarina, award Alfredo and Maria Paola Stola the recognition
"100 years of work by the Stola family for the car".

08Turin 19 June 2019. From left: Carlo Stola, Francesco Stola, Maria Stola Aimo, Alfredo Stola, Nena Stola Gollo, Margherita Stola, Patrizia Stola Flor, Claudia Stola, Maria Paola Stola Ariusso and Sergio Pininfarina.

30 JUNE 2019

On 30 June 2019, on the occasion of "Elégance et Automobile à Monte-Carlo, Phillip Sarofim's Lancia Strato's Zero, receives the" Prix Spécial du Jury" award Princess Charlene of Monaco.

 Monte Carlo 30 giugno 2019. Phillip Sarofim riceve dalla Principessa Charlene il premio " Prix Spécial du Jury".Monte Carlo June 30, 2019. Phillip Sarofim receives the "Prix Spécial du Jury" award from Princess Charlene.

The previous May 27 at the Lingotto track in Turin, Alois Ruf (Ruf Automobile) introduced collector Phillip Sarofim to Alfredo and Maria Paola Stola, before a test of the Zero in preperation of the concours d’elegance.

02Turin May 27th. Alois Ruf before the climb
to the Lingotto track.
03Turin May 27th. Phillip Sarofim, the Zero
and Alfredo Stola.

Turin May 27, 2019. Alfredo Stola is entrusted with Stratos Zero for tests on the Lingotto track.didascalia

Torino 27 maggio 2019. Sulla parabolica della pista del Lingotto Alfredo e Maria Paola si stringono la mano felici per l'inattesa esperienza.Turin, May 27, 2019. On the parabolic of the Lingotto track, Alfredo and Maria Paola are excited
by this unusual experience.

After the test, Studiotorino was entrusted with the task of giving the prototype a mechanics with the aim of having the prototype in maximum efficiency with a particular focus on the circulation of the coolant between the engine, the pipes and the radiator available in the Principality on 26 June.
The upcoming event would include a 40km mountain rally, so it would be necessary to take into account the conditions associated with both steep climbs as well as intense city traffic and how these very different situations would affect engine temperatures.
Well aware of the responsibility towards one of the most iconic Concept Cars in the history of the automobile, born from the genius of Marcello Gandini, this mechanical restoration would need to be approached with absolute technical and historical rigor. So, it was decided to entrust the work on the Stratos to the experts of the “Ferrari Forza Service” workshop in Turin whose dogma of the Authentic is clear.

07Turin, May 29, 2019. Alfredo meets Aldo Carrabs, owner of the Ferrari Service centre.08Turin 29 May 2019. A souvenir photo with the Zero. G.Madonia, A.Stola, and A. Carrabs.

Torino 30 maggio 2019. Presso il Ferrari Service Gandolfo Madonia inizia a lavorare sulla Strato's Zero. Madonia, in precedenza ha lavorato in Fiat nel reparto "Esperienze" e in seguito nel "museo Lancia".Turin, May 30, 2019. At the Ferrari Service centre, Gandolfo Madonia began working on Strato Zero. Madonia previously worked at Fiat in the “experience department and later in the“ Lancia museum ”.

Turin 31 May 2019. The delicate moment of engine removal from its compartment. G Madonia, A.Carrabs.didascalia

Torino 5 giugno 2019. Gandolfo Madonia inizia la delicata fase di revisione del motore. Quest'uomo conosce alla perfezione da quarantanni il non facile motore della Lancia Fulvia Coupé.Turin, June 5, 2019. Gandolfo Madonia begins the delicate phase of engine overhaul. He has 40 years of experience with this complex engine from the Lancia Fulvia Coupé.

Turin 10 June 2019. Absolute rigor for originality is shown in the work on the prototype’s engine.didascalia

The Lancia 1600 HF Testa Gialla motor was originally installed in 1970 with a completely different layout to the 1965 Fulvia Coupè from where it was sourced.
27 days of very careful work was carried out by mechanics Aldo Carrabs and Gandolfo Madonia with the continuous assistance of Alfredo Stola, culminating in a controlled test on the Lombardore track.

 15  16
  Lombardore 20 June 2019. Gandolfo Madonia, and Alfredo Stola begin the tests on the track. The main objective
is to check the water temperature. The weather conditions of that day on the track show 28 degrees Celsius.

Lombardore 20 giugno 2019. La Strato's Zero viene sottoposta a due sessioni di test di 30 minuti ciascuno a andatura particolarmente veloce. Alla fine il prototipo verrà lasciato fermo con il motore al minimo per altri 30 minuti.Lombardore 20 June 2019. The Stratos Zero is subjected to two 30-minute test sessions, each at a particularly fast pace, at the end of which the prototype was be left to idle for another 30 minutes.


Lombardore 20 June 2019. The Team checks and discusses the results of the tests on the track.didascalia

Lombardore 20 giugno 2019. Una foto ricordo prima di ritornare al Ferrari Service. Aldo Carrabs, Alfredo e Maria Paola Stola e Gandolfo Madonia.Lombardore 20 June 2019. A souvenir photo before returning to the Ferrari Service centre. Aldo Carrabs,
Alfredo and Maria Paola Stola, and Gandolfo Madonia.


All the objectives requested by Alois Ruf on behalf of his client were respected. For Alfredo and Maria Paola, such an iconic project will always be remembered with affection, especially with regards to Mr Sarofim and the birth of their new friendship.


June 28, 2019. A. Stola and G. Madonia, assist Zero from the center of Monaco for the entire rally in with the Panda Destriero. On board the Stratos, Phillip Sarofim driving, accompanied by Scott McIntosh.didascalia

Francia 28 giugno 2019. Foto ricordo del team in una sosta durante il rally. S. McIntosh, G. Madonia, A. Stola e P. Sarofim.France 28 June 2019. Photo of the team in a stop during the rally. S. McIntosh, G.Madonia, A.Stola and P. Sarofim.

29 giugno. Aloisa e Alois Ruf e Phillip Sarofim.	June 29 Aloisa and Alois Ruf and Phillip Sarofim. 30June 29 Phillip Sarofim and Maria Paola Stola.

Monte Carlo 29 giugno 2019. Nella Piazza del Casinò la Strato's Zero sfila nella prova dinamica in fronte alla giuria composta da Boutsen, Ramaciotti, Barricalla, Mestre e Philipssen. Alla guida Phillip Sarofim insieme ad Alois Ruf.Monte Carlo 29 June 2019. In the Piazza del Casinò the Stratos Zero parades in the dynamic test in front
of the jury composed of Boutsen, Ramaciotti, Barricalla, Mestre e Philipssen..
At the wheel Phillip Sarofim together with Alois Ruf.

Monte Carlo 30 giugno 2019. Maria Paola Stola felice per il premio " Prix Spécial du Jury" vinto da Phillip Sarofim.Monte Carlo June 30, 2019. Maria Paola Stola, delighted by the "Prix Spécial du Jury" prize won by Phillip Sarofim.


After the prestigious Monte Carlo rally, Phillip Sarofim, one of the most important Classic Car collectors in the world, wanted to publicly thank Studiotorino from his Instagram site PORSCHEOUTLAWRS for the work done with the phrase "THANK YOU STUDIOTORINO FOR TAKING CARE OF THE 0".
Alfredo and Maria Paola Stola thank Phillip Sarofim for his total trust in giving us the opportunity to work on the precious Concept Car which we believe is the most iconic ever created in the history of the Automobile.
Making a comparison with pictorial art, for us the Lancia Strato's Zero Concept Car by the Bertone body shop is symbolically equivalent to Leonardo Da Vinci's Mona Lisa.


5 JULY 2019

With STUDIOTOINO  thesis projects with graduating students from Iaad university have become a reoccurring event, and the 100 year anniversary make this moment even more important. 
The titles proposed for the two students this year are particularly ambitious: "A contemporary concept of the Ferrari Dino" and " an italian one-off based on a classic american muscle car".


"Dino contemporary hypothesis" was the title proposed by STUDIOTORINO for the degree thesis presented by Cristiano Umana on 5th July at the Iaad University of Turin.
The intention was more than to create a new hypothetical style, it was also to study how extraordinary projects can be born from a heartbreaking love story of a father for a son, destined to die very young from a degenerative disease.

01Turin March 26, 2019, the first study of Cristiano Umana to get to the contemporary Dino.

02Maranello 1954, Enzo and Alfredo (Dino) Ferrari together from the window of via Abetone lower 4.The most striking thing about this thesis is that Enzo Ferrari chose the V6 engine for the most important technological change on his cars, that was the move from a front engined to a mid’ engined layout.
The engine developed by the very young Alfredo Ferrari was perhaps, not surprisingly, branded with his nickname "Dino" after his death.
This major innovation of repositioning the engine-gearbox group took place for Ferrari first in 1961 for Formula 1called Dino 156 F1, still in 1961 in the Sport Prototype category the 246 SP, and in 1967 with the Dino 206 GT followed then by 246 GT and GTS for the first Gran Turismo of "Grande serie" whose total production reached 4,067 unità.
These extraordinary Dino GT and GTS were preceded in 1965 by the Pininfarina prototype called Ferrari Dino 206 P Berlinetta Speciale designed by Aldo Brovarone.

031961 Ferrari 156 F1041962 Ferrari 196 SP

051967 Dino 206 GT05 011969 Dino 246 GT05 021971 Dino 246 GTS

05 1Paris 1965 Pininfarina presents the prototype called Ferrari Dino 206 P Berlinetta Speciale

05 21966 Dino Berlinetta GT05 31967 Dino Berlinetta Competizione

05 41963 Ferrari 250 LMWhen and how Enzo Ferrari decided to want the engine in the central position, the Tipo 250 LM of 1963 should be told as an "exception".
As already written, in 1961 Ferrari presented its first Formula 1 and its first Sport Prototype with a central engine, and in 1967 its first homologated large-production road car; of all these cars the engine was the six-cylinder DINO.
This 1963 250 LM, also with a central engine but with 12 cylinders, the idea was to imagine the renewal of the famous 250 GTO (Gran Turismo Omologata) which had a front 12 cylinder engine for competitions, and it is no coincidence that LM  were the initials of Le Mans.
The F.I.A. due to insufficient units produced (33 in total out of 100 requests) it did not issue the homologation to compete in the Gran Turismo Omologate category, and for this reason it was forced to race in the Sport Prototype category. Later in 1966 very few specimens were then approved for road circulation in a private way.
For this reason the 250 LM should be considered a Sport Prototype and not a production car.


Attempting to style a Maranello car is presumptuous, but since it is a thesis by a young student, it should also be considered a courageous and worthy task.
Before starting work, it was decided to first make a visit to the Geneva Motor Show, then to Modena and Maranello in order to let him soak up the magical atmosphere of the places where the legend was born.
A walk outside the factory, a visit to the two museums, and tasting the food of the local historic restaurants were the preparatory stages.

06Turin 10 March 2019, a preparatory drawing by Cristiano Umana to learn about the sinuous curves of the classic Dino.

Alfredo and Maria Paola Stola, as external consultants, invited their friend Wladimir Lasbugues to contribute as a tutor, gaining the opinion of a professional designer with the aim of making Cristiano Umana grasp every little historical, aesthetic and technical detail that could be useful for the thesis.
2500 cc, 4-cylinder turbo with an electric power unit, the characteristics that give name to this hybrid "Dino 254 GT-H".
The overall dimensions of this Dino are: length 4300mm, width 1850mm, height 1200mm, wheelbase 2550mm, which makes it around 19% smaller (apart from the similar height) than the Ferrari 488.
In this thesis a spider version was also imagined with a classic targa-type roof, the "Dino 254 GTS-H".

07Geneva 5 March 2019. Alfredo Stola with the student Cristiano Umana at the Motor Show accidentally meet the Director of the Ferrari Style Center, the architect Flavio Manzoni.08Geneva 5 March 2019.
Cristiano Umana, Alfredo Stola and Flavio Manzoni.

09Modena 23 March 2019, in front of the Ferrari family house a souvenir photo of Alfredo Stola,
Cristiano Umana and Wladimir Lasbugues.

10Modena, 23 March 2019. In the Ferrari museum Wladimir Lasbugues tells Diano 246 to Cristiano Umana.11Maria Paola Stola, Wladimir Lasbugues and Cristiano Umana in a souvenir photo in the center of the museum.

12Castelnuovo Rangone 23 03 2019. From Pasticcino M.P. Stola, C. Umana, A. Stola, Pasticcino, W. Lasbugues
and C. Stola.
13Maranello 24 03 2019. Restaurant Il Cavallino M.P. Stola,
C. Umana, A. Stola, W. Lasbugues
and C. Stola.

14March 28, 2019, Alfredo Stola and Cristiano Umana.15Alfredo Stola, Cristiano Umana and Maria Paola Stola.

16The preparatory drawings for the thesis "Dino hypothesis contemporary"

17The preparatory drawings for the thesis "Dino hypothesis contemporary"18The preparatory drawings for the thesis "Dino hypothesis contemporary"

19Turin 5 July 2019. Cristiano Umana exposes the thesis
"Dino hypothesis contemporary"
20Turin 5 July 2019. Cristiano Umana exposes the thesis <br> "Dino hypothesis contemporary"

21Turin 5 July 2019. At the IAAD university the commission composed of Alfredo Stola, Maria Paola Stola,
Laura Milani, Pietro Nume and Alessandro Camorali.

A few days after the presentation of the thesis, we met in Villarbasse to set up a "Post Thesis" study.
In this way, Tutor Wladimir Lasbugues was able to transmit to Umana all the improvements in terms of line refinement and coloring.
Cristiano Umana, without the pressure of the exams, was able to complete the drawing and thus simulate, in a certain sense, a real work environment with a manager to whom to report the result.

22Villarbasse 24 July 2019. About three weeks after the presentation of the thesis, Maria Paola hosts the designer Wladimir Lasbugues who as Tutor examines and corrects the designs of Cristiano Umana. The goal is to face a "Post Thesis" period together to obtain the most professional result possible.

23August 14, 2019. This drawing is the result of Cristiano Umana's "Post Thesis" work under the supervision
of his Tutor Wladimir Lasbugues.

24September 2019 in the post-thesis work we imagined the spider version with the classic hard plate-type roof.

25September 2019 in the post-thesis work we imagined the spider version with the classic hard plate-type roof.

Read More