February 13, 2019,18.00. At a strictly confidential event at their Dubai showroom, Iconiq presented the "Muse" fully opening model.
The occasion was a meeting between W Motors, the Private Office of Sheikh Saeed Bin Ahamed Al Maktoum and other guests.

Rivoli September 2018 Alfredo Stola together with Alan Wu CEO Iconiq inside the Muse model,
at the Mercury model shop.

Rivoli 18 December 2018 at the Mercury model shop the Iconiq L5 Muse.
From left P. Germano, M. Caldarola, W. Isabello, L. Corbelli, L. Curbis, G. Comollo, E. Lombardi, D. Ruffa, R. Vasile, S. Grasso, B. Aiola, S Vair, D. Mingozzi, E. Rizzardi, Sokol, C. Damiano, M. Mingozzi, C. Carena, G. Novo, Davide and Flavio Secoli, C. Mantovani, V. Vasile, R. Gatto, T. Novo, A. Stola and Vincenzo Paparo.

Magna Steyr has engineered for Iconiq Motors the development of this door opening model, STUDIOTORINO was its advisor.

Expo 2020

February 13, 2019 Dubai. Bernd Pichler is about to discover the Iconiq Muse.

The objective of the event was to show the self-driving prototype at Expo Dubai 2020.
Present at the event, Alan Wu, president of Iconiq, important Emirate political and business figures and technical partners Tiziano Novo of Magna Steyr Italia, Alfredo Stola of STUDIOTORINO and Ferreol Marande of Akka.
The Muse was developed from the L5 scale model previously unveiled on 29 November 2017 also in Dubai .
The design of the Muse is the work of the W Motors Style Center, and represents the personal visions of Alan Wu and Ralph Debbas on the future of autonomous driving mobility in the luxury car segment.
The official press and public presentation of the Muse by Iconiq is scheduled for April 16th at the Shanghai Motor Show.

Dubai 13 February 18:30 the guests of the private event organized by W Motor-Iconiq.Dubai 13 February 18:30 the guests for the first time admire the Muse.

Debbas and Novo converse with Ali and Y

Alfredo and Maria Paola Stola, Alan W, Karim Banna
and Tiziano Novo.

Alan W, Alfredo Stola and Karim Banna.Joelle Habib, Y, Catherine Debbas and Maria Paola Stola.

H. Darwish and Tiziano Novo.Maria Paola Stola and Alfredo Stola.

Dubai 13 February 2019. Alfredo Stola, Ralph Debbas and Ishak Belhout in the front row. In the second row Jeremy

On the morning of the presentation, in preparation for the event, the team met in the show room in order to review the prototype and check the final details before the arrival of the important guests.

Dubai 13 February 2019 at 10:00.
Alfredo Stola and Tiziano Novo pose for a souvenir photo with the Iconiq Muse model behind them.

Alfredo Stola, Tiziano Novo, Alan W
and Ralph Debbas.For the first time, sitting together inside the
Iconiq Muse.

Dubai 13 February 2019. The Iconiq, W Motor, Magna Styer Italia, Akka and Studiotorino teams. From left Ijaz, Jérémy Sachot, Nael Alieh, Gareth Davies, Younes, Maria Paola and Alfredo Stola, Tiziano Novo, Benoit Fraylon, Ferreol Marande, Ralph Debbas, Alan W, Karim Banna, Franck Euvrard, X, Y, Martin Hermida, Bernd Pichler, Z, Catherine Debbas.

Dubai 2019. The seven official photos of the Iconiq Muse by Frante at the W Motors Head Quarter.
W Motors created the Muse design.

The interior of the Muse is functional,
the front seat rotates 180 °The lighting is led with
variable coloring.The screens are interactive and
voice activated.

On 16 April 2019 at the Shanghai motor show, three new products will be presented to journalists and the public on the "Iconiq - W Motors" stand.
The second generation of the two Iconiq Seven showcars in VIP and Premium versions, and the Iconiq Muse already shown in Dubai on 13 February 2019 at a "strictly private" event.
The two,"almost" definitive, Seven models represent the evolution of the two versions with respect to the showcars presented two years earlier at the same Chinese show. Their final production and electrical configuration is expected towards the end of 2021.

Rivoli April 4, 2019: Varnacea, Curbis, Secoli, Prandi,
Stola and Comollo in a pre-resolution meeting.Alfredo Stola poses a few minutes before
the official photo.

Corbelli, Stola, Secoli, Curbis, Novo and DebbasCarlo Mantovani, Alfredo Stola and Tiziano Novo

Rivoli April 4, 2019 At the Mercury model shop Alfredo Stola captures the moment of the prototype resolution upon delivery by the P.M. Iconiq Jack Yuan directly to Tiziano Novo General Manager of Magna Stayer Italia.

Magna Steyr has engineered for Iconiq Motors the development of these prototypes, STUDIOTORINO was its advisor.

Rivoli April 4, 2019 at the Mercury modeling the Iconiq Seven in Vip version.
From left: B. Comollo, X (German), L. Curbis, P. Germano, Y, D. Ruffa, V. Vernacea, R. Gatto, H. Rizzardi, L. Carbelli, S. Vaiz, Sokol, W. Isabello, S. Grosso, R. Vernacea, Susy, Z, Jack Yuan, Finlandes A, Filndese B, M. Mingozzi, D. Mingozzi, R. Debbas, M. Barge, M. Hermida, T. Novo , Andrea, D. Secoli, F. Secoli, C. Mantovani, A. Stola and S. Prandi.

Rivoli April 4, 2019 at the Mercury modeling the Iconiq Seven in Premium version.
From left: L. Corbelli, B. Comollo, P. Germano, L. Cuebis, R. Gatto, D. Ruffa, V. Vernacea, Sokol, S. Grosso, X, Y, D. Mingozzi, S. Vaiz, W. Isabello, H. Rizzardi, R. Vernacea, Finnish A, Filanda B, M. Mingozzi, Jack Yuan, M. Hermida, R. Debbas, T. Novo, D. Secoli, F. Secoli, C. Mantovani , In Stola, S. Prandi.

Shanghai April 16, 2019 Aln Wu president of Iconiq is about to reveal the three Iconiq prototypes to journalists.

Shanghai April 16, 2019 The Iconiq Seven
in Premium version.Shanghai April 16, 2019 The Iconiq Seven
in Vip version.

Shanghai April 16, 2019. The interior of the Iconiq Seven in a VIP version.Shanghai April 16, 2019. The interior of the Iconiq Seven in a VIP version.

Shanghai April 16, 2019 The Iconiq Muse.

As part of this premiere, the original W Motors Lykan, star of the film Fast and Furius 7, in an unusual white livery, and a W Motors Fenyr Hypersport, will also be on the stand.
Studiotorino, on behalf of Magna Steyr Italia, acted as technical and management consultant for these three projects in the construction of the models and prototypes.

Shanghai Ralph Debbas, Alfredo Stola, Tiziano
Novo and Aln Wu.Shanghai W Motors Team: Ishak, Fraylon, Jeremy, Debbas, Disalvo, Novo, Stola (Magna Italia and Studiotorino).

Shanghai April 16, 2019. Alfredo Stola and Tiziano Novo pose for a souvenir photo in front of the Muse model.

Tianjin May 16, 2019 The external entrance of
the convention center.On 16 May 2019, STUDIOTORINO was a guest at the third edition of the "World Intelligence Congress" (WIC) , Tianjin. The theme was "Looking forward: New Era of Intelligence and New Opportunities". Participating in the debate on the future vision of motor vehicle mobility and interconnectivity using 5G systems.
The discussion was conducted by Ralph Debbas, CEO of W Motors, the other participants were:
Carsten Breitfeld, CEO Iconiq, Michel Wang, MD Microsoft, Tiziano Novo, GM Magna Steyr Italy, Abbes Fouzi, CEO Akka technologies, Ali Omar, CEO Safe City Abudabi and Alfredo Stola, President of Studiotorino.

WIC Alfredo Stola at the microphone, seated from the left Ralph Debbas, Michel Wang, Alfredo Stola,
Abbes Fouzi, Tiziano Novo, Ali Omar and Carsten Breitfeld.

WIC Ralph Debbas, Michel Wang, Alfredo Stola, Abbes Fouzi, Tiziano Novo.WIC Tiziano Novo.

An international exhibition of the latest technological products from a variety of sectors such as robotics, electronic systems for the aeronautical and railway industry, the use of 5G in urban safety, latest-generation electric accumulators, and electric-powered automotive.
For the occasion, Iconiq exhibited all of its products, with the Concept Muse, designed by W Motors, taking centre stage having already been presented at the Shanghai Motor Show a month earlier.

Singer Tingting and Bernd Pichler present the gala evening in the Grat Qing palace.

From left, Messrs. Wei, Novo, Wu, Lin and Stola.

The day ended with an unforgettable event hosted by Alan Wu, CEO Iconiq, in the historic Great Qing building whose origins date back to 1636.
Present at the gala dinner were the management of Iconiq - W Motors, industrial and political representatives of the city of Tianjin, and the technical partners of Microsoft, Akka, Magna Steyr Italy and Studiotorino.

Evocative poster reminiscent of the Stola Family's automotive work carried out between 1919 to 2019 in the modeling, prototype, cubing and engineering sectors. Alfredo Stola and his very small team, between 1919 and 1923, create different versions of the Lancia Lambda. Between 2018 and 2019 Studitorino is technical advisor for the showcar Iconiq Muse for Magna Steyr. We thank SPADACONCEPT for the realization of this graphic work.

In 2019, the presentation of the Iconiq Muse concept, conceived with electric traction andlevel 5 autonomous driving, is a special occasion for the Stola family as they celebrate a century of automotive work.
The Lancia Lambda in 1919 was the first wooden "demonstration model" made by Alfredo Stola Senior, today in 2019, another Alfredo Stola is technical and management consultant in the creation of the Iconiq Muse open door model made of resin and carbon fiber.From different eras, these demonstration models are linked by technical innovation using construction methods and the vision of their creators and clients projected into the future.

From both 1919 and 2019, two teams of workers who created demonstration models of Lancia and Iconiq.
The Lambda model was built in Corso Racconigi 138, Turin, the Muse in Via Ferrero 21a, Rivoli.

June 19, 2019 at the Parco Valentino Exhibition in Turin, Andrea Levi presented Alfredo Stola with an award on behalf of the Honorary Committee for the Stola Family's 100 years of work with the automobile.
This unique and unrepeatable moment is an opportunity for all the family members to gather together at the historic Valentino Castle and enjoy the recognition of their family's achivements in the car industry.

Turin 19 June 2019. Andrea Levi, together with Leonardo Fioravanti and Paolo Pininfarina, award Alfredo and Maria Paola Stola the recognition
"100 years of work by the Stola family for the car".

Turin 19 June 2019. From left: Carlo Stola, Francesco Stola, Maria Stola Aimo, Alfredo Stola, Nena Stola Gollo, Margherita Stola, Patrizia Stola Flor, Claudia Stola, Maria Paola Stola Ariusso and Sergio Pininfarina.

On 30 June 2019, on the occasion of "Elègance et Automobile at Monte-Carlo, the Lancia Strato's Zero, receives the" Prix Spécial du Jury "award Princess Charlene of Monaco.

Monte Carlo June 30, 2019. Phillip Sarofim receives the "Prix Spécial du Jury" award from Princess Charlene.

The previous May 27 at the Lingotto track in Turin, Alois Ruf (Ruf Automobile) introduced collector Phillip Sarofim to the Stolas, before a test of the Zero in preperation of the concours d’elegance.

Turin, May 27, 2019. To Alfredo Stola driving Strato's Zero on the Lingotto track.
Turin 27 May 2019. Alfredo Stola is entrusted with Strato's Zero on the Lingotto track by Alois Ruf and Phillip Sarofim.

Turin, May 27, 2019. On the parabolic of the Lingotto track, Alfredo and Maria Paola
are excited by this unusual experience.

After the test, Studiotorino was entrusted with the task of giving the prototype a complete mechanical overhaul with the aim of having it in optimum condition in the Principality on June 26th.
The upcoming event would include a 40km mountain rally, so it would be necessary to take into account the conditions associated with both steep climbs as well as intense city traffic and how these very different situations would affect engine temperatures.
Well aware of the responsibility towards one of the most iconic Concept Cars in the history of the automobile, born from the genius of Marcello Gandini, this mechanical restoration would need to be approached with absolute technical and historical rigor. So, it was decided to entrust the work on the Strato's to the experts of the “Ferrari Service Torino ” workshop.

Turin, May 29, 2019. Alfredo meets Aldo Carrabs,
owner of the Ferrari Service centre.Turin 29 May 2019. A souvenir photo with the Zero.
G.Madonia, A.Stola, and A. Carrabs.

Turin, May 30, 2019. At the Ferrari Service centre, Gandolfo Madonia began working on Strato's Zero.
Madonia previously worked at Fiat in the “experience department and later in the“ Lancia museum ”.

Turin, June 5, 2019. Gandolfo Madonia begins the delicate phase of engine overhaul.
He has 40 years of experience with this complex engine from the Lancia Fulvia Coupé.

Turin 10 June 2019. Absolute rigor for originality is shown in the work on the prototype’s engine.Turin 10 June 2019. Absolute rigor for originality is shown in the work on the prototype’s engine.

The Lancia 1600 HF Testa Gialla motor was originally installed in 1970 with a completely different layout to the 1965 Fulvia Coupè from where it was sourced.
27 days of very careful work was carried out by mechanics Aldo Carrabs and Gandolfo Madonia with the continuous assistance of Alfredo Stola, culminating in a controlled test on the Lombardore track.

Lombardore 20 June 2019. Gandolfo Madonia, and Alfredo Stola begin the tests on the track. The main objective is to check the water temperature. The weather conditions of that day on the track show 28 degrees Celsius.

Lombardore 20 June 2019. The Strato's Zero is subjected to two 30-minute test sessions, each at
a particularly fast pace, at the end of which the prototype was be left to idle for another 30 minutes.

Lombardore 20 June 2019. The Team checks and discusses the results of the tests on the track.Lombardore 20 June 2019. The Team checks and discusses the results of the tests on the track.

Lombardore 20 June 2019. A souvenir photo before returning to the Ferrari Service centre.
Aldo Carrabs, Alfredo and Maria Paola Stola, and Gandolfo Madonia.

All the objectives requested by Alois Ruf on behalf of his client were respected. For Alfredo and Maria Paola, such an iconic project will always be remembered with affection, especially with regards to Mr Sarofim and the birth of their new friendship.

Monte Carlo 29 June 2019. In the Piazza del Casinò the Strato's Zero parades in the dynamic test in front of the jury. At the wheel Phillip Sarofin together with Alois Ruf.Monte Carlo June 30, 2019. Maria Paola Stola,
delighted by the "Prix Spécial du Jury" prize
won by Phillip Sarofim.

With STUDIOTOINO  thesis projects with graduating students from Iaad university have become a reoccurring event, and the 100 year anniversary make this moment even more important. 
The titles proposed for the two students this year are particularly ambitious: "A contemporary concept of the Ferrari Dino" and " an italian one-off based on a classic american muscle car".

"Dino contemporary hypothesis" was the title proposed by STUDIOTORINO for the degree thesis presented by Cristiano Umana on 5th July at the Iaad University of Turin.
The intention was more than to create a new hypothetical style, it was also to study how extraordinary projects can be born from a heartbreaking love story of a father for a son, destined to die very young from a degenerative disease.

Turin March 26, 2019, the first study of Cristiano Umana to get to the contemporary Dino.

Maranello 1954, Enzo and Alfredo (Dino) Ferrari together from the window of via Abetone lower 4.The most striking thing about this thesis is that Enzo Ferrari chose the V6 engine for the most important technological change on his cars, that was the move from a front engined to a mid’ engined layout.
The engine developed by the very young Alfredo Ferrari was perhaps, not surprisingly, branded with his nickname "Dino" after his death.
This major innovation of repositioning the engine-gearbox group took place for Ferrari first in 1961 for Formula 1 called Dino 156 F1, still in 1961 in the Sport Prototype category the 246 SP, and in 1967 with the Dino 206 GT followed then by 246 GT and GTS for the first Gran Turismo of "Grande serie" whose total production reached 4,067 units.
These extraordinary Dino road GTand GTS were preceded by three inspiring prototypes, presented by Pininfarina at its stands at the Paris Motor Shows in 1965, in Turin in 1966 and in Frankfurt in 1967. They are respectively named Dino 206 Berlinetta Speciale, Dino Berlinetta GT, and Dino Berlinetta Prototipo Competizione.
Precisely from these three Pininfarina masterpieces, the Dino 206 GT was finally presented at the Turin Motor Show in October 1967 at the Ferrari stand.

1961 Ferrari 156 F11962 Ferrari 196 SP

1967 Dino 206 GT1969 Dino 246 GT1971 Dino 246 GTS.

Paris 1965 Pininfarina presents the prototype called Ferrari Dino 206 P Berlinetta Speciale

1966 Dino Berlinetta GT1967 Dino Berlinetta Competizione

1963 Ferrari 250 LMWhen and how Enzo Ferrari decided to want the engine in the central position, the Tipo 250 LM of 1963 should be told as an "exception".
As already written, in 1961 Ferrari presented its first Formula 1 and its first Sport Prototype with a central engine, and in 1967 its first homologated large-production road car; of all these cars the engine was the six-cylinder DINO.
This 1963 250 LM, also with a central engine but with 12 cylinders, the idea was to imagine the renewal of the famous 250 GTO (Gran Turismo Omologata) which had a front 12 cylinder engine for competitions, and it is no coincidence that LM  were the initials of Le Mans.
The F.I.A. due to insufficient units produced (33 in total out of 100 requests) it did not issue the homologation to compete in the Gran Turismo Omologate category, and for this reason it was forced to race in the Sport Prototype category. Later in 1966 very few specimens were then approved for road circulation in a private way.
For this reason the 250 LM should be considered a Sport Prototype and not a production car.

Attempting to style a Maranello car is presumptuous, but since it is a thesis by a young student, it should also be considered a courageous and worthy task.
Before starting work, it was decided to first make a visit to the Geneva Motor Show, then to Modena and Maranello in order to let him soak up the magical atmosphere of the places where the legend was born.
A walk outside the factory, a visit to the two museums, and tasting the food of the local historic restaurants were the preparatory stages.

Turin 10 March 2019, a preparatory drawing by Cristiano Umana to learn about the sinuous curves of the classic Dino.

Alfredo and Maria Paola Stola, as external consultants, invited their friend Wladimir Lasbugues to contribute as a tutor, gaining the opinion of a professional designer with the aim of making Cristiano Umana grasp every little historical, aesthetic and technical detail that could be useful for the thesis.
2500 cc, 4-cylinder turbo with an electric power unit, the characteristics that give name to this hybrid "Dino 254 GT-H".
The overall dimensions of this Dino are: length 4300mm, width 1850mm, height 1200mm, wheelbase 2550mm, which makes it around 19% smaller (apart from the similar height) than the Ferrari 488.
In this thesis a spider version was also imagined with a classic targa-type roof, the "Dino 254 GTS-H".

Geneva 5 March 2019. Alfredo Stola with the student Cristiano Umana at the Motor Show accidentally meet the Director of the Ferrari Style Center, the architect Flavio Manzoni.Geneva 5 March 2019.
Cristiano Umana, Alfredo Stola and Flavio Manzoni.

Modena 23 March 2019, in front of the Ferrari family house a souvenir photo of Alfredo Stola,
Cristiano Umana and Wladimir Lasbugues.

Modena, 23 March 2019. In the Ferrari museum Wladimir Lasbugues tells Diano 246 to Cristiano Umana.Maria Paola Stola, Wladimir Lasbugues and Cristiano Umana in a souvenir photo in the center of the museum.

Castelnuovo Rangone 23 03 2019. From Pasticcino M.P. Stola, C. Umana, A. Stola, Pasticcino, W. Lasbugues
and C. Stola.Maranello 24 03 2019. Restaurant Il Cavallino M.P. Stola,
C. Umana, A. Stola, W. Lasbugues
and C. Stola.

March 28, 2019, Alfredo Stola and Cristiano Umana.Alfredo Stola, Cristiano Umana and Maria Paola Stola.

The preparatory drawings for the thesis "Dino hypothesis contemporary"

The preparatory drawings for the thesis "Dino hypothesis contemporary"The preparatory drawings for the thesis "Dino hypothesis contemporary"

Turin 5 July 2019. Cristiano Umana exposes the thesis
"Dino hypothesis contemporary"Turin 5 July 2019. Cristiano Umana exposes the thesis <br> "Dino hypothesis contemporary"

Turin 5 July 2019. At the IAAD university the commission composed of Alfredo Stola, Maria Paola Stola,
Laura Milani, Pietro Nume and Alessandro Camorali.

A few days after the presentation of the thesis, we met in Villarbasse to set up a "Post Thesis" study.
In this way, Tutor Wladimir Lasbugues was able to transmit to Umana all the improvements in terms of line refinement and coloring.
Cristiano Umana, without the pressure of the exams, was able to complete the drawing and thus simulate, in a certain sense, a real work environment with a manager to whom to report the result.

Villarbasse 24 July 2019. About three weeks after the presentation of the thesis, Maria Paola hosts the designer Wladimir Lasbugues who as Tutor examines and corrects the designs of Cristiano Umana. The goal is to face a "Post Thesis" period together to obtain the most professional result possible.

August 14, 2019. This drawing is the result of Cristiano Umana's "Post Thesis" work under the supervision
of his Tutor Wladimir Lasbugues.

September 2019 in the post-thesis work we imagined the spider version with the classic hard plate-type roof.

September 2019 in the post-thesis work we imagined the spider version with the classic hard plate-type roof.

"An italian styled One-Off based upon a classic American muscle" is the title given by STUDIOTORINO for the graduating thesis project of the student Luca Barattolo exposed on July 5th at IAAD university of Turin.

Turin 5 July 2019 "An Italian custom-made vehicle on a classic American muscle car", here is the drawing presented
from Luca Barattolo to the Thesis at the IAAD.

The external relators, Alfredo and Maria Paola Stola, asked for the designer Emanuele Bomboi as a tutor to make sure that the student seized every possible historical, technical and external detail from the world of muscle cars.
Right from the start the main inspiration was the "Ford Mustang I Concept" from 1962, and through this thesis maintained the original layout of a mid engined 4 cylinder vehicle just as Ford designers engeneered it more than half a century ago.
The 2019 Torino is conceived with a Ford powered 4 cylinder supercharged V engine that produces 270hp paired with dual front electric motors that increase the total horsepower to 520.
The powertrain strongly differs from the contemporary Mustangs with the typical big block front mounted V8.
The name of this Mustang is Torino and the two tone stripes are made with the same colors of the city where this thesis was born.

Detroit 1962. Official photo Ford Mustang I, left Vice President Ford Herb Misch and director of design Gene Bordinat. Central engine, 1500 cc ,, V4 109 hp are the technical characteristics of the engine.

March 29, 2019 Luca Barattolo and Maria Paola Stola.May 2019. Emanuele Bomboi, L.Barattolo and M.P. Stole

The hybrid technical scheme of the Mustang Turin.

The first sketches by Luca Barattolo.The first sketches by Luca Barattolo.

Graphic research inspired by the colors of the city of Turin.

Turin 5 July 2019. Luca Barattolo exposes the thesis "An Italian custom-made vehicle on a classic
American muscle car"Turin 5 July 2019. Luca Barattolo exposes the thesis "An Italian custom-made vehicle on a classic
American muscle car"

Turin 5th July. The degree commission Maria Paola Stola, Laura Milani, Pietro Nume and Masato Inoue.

A few days after the presentation of the thesis, we met in Villarbasse to set up a “Post Thesis” study.
In this way the Tutor Emanuele Bomboi with great energy was able to transmit to Luca Barattolo all the improvements in terms of refinement of lines and coloring.
Luca Barattolo, without the pressure of exams anymore, was able to complete the drawing and thus simulate in a certain sense a real work environment and a manager to whom to report a result.

Villarbasse 24 July 2019. About three weeks after the presentation of the thesis, Maria Paola hosts the designer Emanuele Bomboi who as Tutor examines and corrects Luca Barattolo's drawings. The goal is to face a "Post Thesis" period together to obtain the most professional result possible.

August 14, 2019. This drawing is the result of Luca Barattolo's "Post Thesis" work together with his Tutor Emanuele Bomboi.