EXCELERO

In April 2004, in his Rivoli office, Alfredo Stola,Harald Leschke of Mercedes Advance Design and Bernd Hoffmann, CEO of the historic tyre manufacturer Fulda, discussed the technical and commercial details of supplying a running prototype based on the Maybach.
The project was called Excelero and was financed by Fulda together with the automobile photographer Renè Staud.
The agreements provided that the design would be carried out by the design school of Pforzheim under the control of Advanced Design Mercedes and that Mercedes would supply the mechanized chassis and the relative technical assistance.
The fundamental request of this meeting is that the prototype would have to be suitable to be tested at the Nardó track at a maximum speed of 350 Km/h.
Fulda's goal is to re-invoke its history as a tyre supplier for the glorious 1938 Maybach, through an experimental prototype equipped with specially designed 315/25 ZR23 tires.

Rivoli April 22, 2004 Harald Leschke directs the modelers of the Stola in the final phase of the style model.

In May 2004 the Maybach Excelero “style model” is in the final stage of development under the personal stylistic supervision of Harald Leschke.

Villarbasse 13 May 2004 Alfredo Stola hosts Harald Leschke and Renè Staud for lunch. The occasion is the deliberation of the style model before painting.Villarbasse 13 May 2004 Alfredo Stola hosts Harald Leschke and Renè Staud for lunch. The occasion is the deliberation of the style model before painting.

Alfredo Stola leaves the presidency of STOLA spa on July 26, 2004 and consequently will not participate in any way in the construction of the "running prototype".
Alfredo, Maria Paola and Francesco Stola on 11 May 2005 with no longer any relationship with STOLA s.p.a. they are unexpectedly guests for the personal invitation of Bernd Hoffman CEO of Fulda to the “world premiere”.
He had never visited Berlin and so this city will always be remembered by them for the Maybach Excelero.

Berlin 11 May 2005 Before the presentation Alfredo Stola meets Jürgen Weissinger.Berlin May 11, 2005 Alfredo Stola sees Bernd Hoffman again.

In 2005, after 63 years, the Excelero brand reappears.On this exciting occasion, Alfredo will meet Harald Leschke, Jürgen Weissinger, Rene Staud and Bernd Hoffman again.
The show organized by Fulda is worthy of a Las Vegas show, and the quality of the “running prototype” created is extraordinary.

Berlin May 11, 2005. Bernd Hoffman presents the Maybach Excelero running prototype at the world premiere.