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FEBRUARY 1990

011989 December Milan Portello. The first sketch of the Alfa Romeo Proteo by Alberto Bertelli.

For many years the Fiat Group had not developed concept cars for motor shows.In early February 1990, Alfa Romeo decided to present an innovative fully functional prototype with a very high technical content for the upcoming 1991 Geneva Motor Show.
02Alberto BertelliGiven the experience gained in the styling model sector and the growth of their design office, Fiat's top management decided to entrust STOLA s.p.a. with this work despite not having specific experience in the concept sector.
The first meeting took place in Milan at the historic Alfa Romeo Portello Style Center, at the time almost in disuse due to the imminent transfer to Arese which took place two weeks later.
At this meeting, Bustreo will present the preliminary general feasibility studies on immense rolls of drawing paper and in particular the general idea of the innovative hood.
Over time, the meetings between the Alfa Romeo men of the Centro Stile and the design team with Gottardo Bustreo and his assistants will become almost daily between the respective offices in Arese and Grugliasco.

03March 1990, start of the milling of the Alfa Romeo Proteo style / Master model.
The milling machine is a Jobs Jomac 35, the operator is Luigi Sartin.

04March 1990 start of the milling of the Alfa Romeo Proteo style / Master model.
The milling machine is a Jobs Jomac 35, the operator is Luigi Sartin.

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07April 1990 the Alfa Romeo Proteo in the Fiat research center wind tunnel, in Orbassano for the latest aerodynamic refinements to reach the optimal CX.

08April 1990 The almost finished Alfa Romeo Proteo chassis.
It is a slightly shortened and reinforced 164 type.

09April 1990 The Alfa Romeo Proteo chassis almost finished.
It is of the type 164 extension, which is slightly shortened and reinforced.

Over time, the business meetings between the Alfa Romeo’s Centro Stile and Gottardo Bustreo and his assistants became almost daily at their the respective offices in Arese and Grugliasco.
It was a difficult challenge, the bodywork would have to be made entirely of aeronautical carbon, there was a fully retractable folding glass top, 6-cylinder engine and both four-wheel drive and steering.
The top was as extraordinary electrochromic glass object, hydraulically operated and totally retractable.
By pressing a convenient switch positioned inside the passenger compartment the architecture could be transformed in 45 seconds from coupe to spider and vice versa, without having the impression that one may become the other.

10October 1990 from left Alfredo, Bustreo, Ardagna and Robaldo11October 1990 Ardagna, Robaldo, Bertelli and Marco Goffi..

12October 1990 Ardagna, Bustreo and Alfredo13October 1990 The Stola Team and the CP Team at work.

14November 1990 The Teams at work.
Designer Alberto Bertelli at the wheel,the Cav Giuseppe Civardi (with his hand on the front upright) from the Fiat style center overseeing the work, behind him Mr. Boggio of the CP. Marco Goffi can be seen bottom left.

15November 1990, bottom left Roberto Stola and Cav. Civardi overseeing the Stola and CP Teams.

16November 1990 Alfredo Stola with Walter de Silva, Alberto Bertelli and Cav. Civardi.
On the right in the foreground, Stefano Ardagna.

171990 December Alfredo Stola and Cav. Civardi.

181990 December, bottom, Walter de Silva
and Maria Paola Stola.

19December 1990 The complete team, at the back, Alfredo Stola, Walter de Silva, Bertelli Tree, Cav. Giuseppe Civardi and Giampiero Boggio. On the right with the white coat, Pautasso a very good panel beater.

Precisely for this characteristic, the name of this car is "Proteo", from the shape changing Greek God- Proteus .
It was a prototype "Spider-Coupé" laboratory, a forerunner of the future Mercedes SLK, SL and BMW Z 4, whose hoods were formed in sheet metal, foldable and totally hidden when open.
Alfa Romeo had a really good idea, the Stola technicians succeeded at engineering and building it; the regret was not having patented it in March 1991.

20The complicated retractable roof of the Proteo imagined by Alfa Romeo and engineered and built by Stola s.p.a

From the beginning the goal was to build a first salon prototype and to follow that up with two more for technical checks and preliminary feasibility as Fiat Auto’s intention was to put this sports car into production as soon as possible.
For the record, shortly afterwards the project was stopped, of the two technical prototypes only the platforms were built and nothing more.
For Stola that was their first salon prototype, and it brought a lot of luck to the modeling shop because in the following thirteen years, through to the end of July 2004, another fifty-six were made for the most prestigious car manufacturers in the world.

21February 1991 Balocco test track. Mauro Palman
and Marco Goffi carry out the prototype
unloading operations.
22February 1991 Walter de Silva and Madam with the tester Moroni. In the center we can see Siro Palestra
and Gianpiero Boggio.

23February 1991 Mauro Palman and Marco Goffi make sure everything is perfect before the track test.24February 1991 finally the Proteo is driven by Moroni making its first lap of the track.

24February 1991 at the Balocco track the official photo before the tests.

26February 1991 Balocco test track. The test driver Moroni performs one hour of testing.27February 1991 Balocco test track. The test driver Moroni performs one hour of testing.

28February 1991 Balocco test track. Walter de Silva and Alfredo Stola at the first test of the Alfa Romeo Proteo.

The Alfa Romeo Proteo was presented to the world press on the morning of March 5, 1991 in Geneva on the occasion of the 61st International Motor Show.
In the presence of hundreds of journalists and professionals, the hearts of Roberto and Alfredo Stola, Bustreo, Sasso and Goffi were put to the test during the opening of the convertible top in the presence of the Fiat leaders represented by the 'Agnelli, the lawyer Cesare Romiti and the engineer Paolo Cantarella accompanied by the technical director the engineer Stefano Iacoponi and the director of the Style Center, Walter Da Silva.
Ten minutes earlier, in a final pre-show test of the opening and closing top, it had jammed ...

29March 1991 Geneva Motor Show Marco Goffi
and Gottardo Bustreo.
30March 1991 Geneva Motor Show, Alfredo Stola.

31March 1991 Geneva Motor Show Finally the Proteo on the Stand.

32March 1991 Geneva Motor Show . The engineer Paolo Cantarella describes to lawyer Gianni Agnelli and Dr. Cesare Romiti, the complex function of the disappearing glass roof. A few moments later they demonstrate the opening and closing to Marco Goffi for the first time. These were the longest sixty second of the lives of those responsible.

33March 1991 Geneva Motor Show Stefano Iacopone, technical director of Alfa Romeo, Roberto Stola and engineer Alberto Sasso relaxed and smiling after the successful opening and closing of the roof in front of journalists and above all the board of the Fiat group.