25 MARZO 1951

On March 25, 1951 Giuseppe Stola marries Nena Gollo and their sons Margherita and Massimo will be born from their union in 1953 and 1960.

Florence March 27, 1951 Nena and Giuseppe Stola

Torino 1963 on the fifth floor of via
Issiglio 40, siblings Margherita
e Massimo Stola.

Torino via Issiglio 38, center, resin worker Ranzato.  The model shop in the 1950's, we can see Carlo Bordone.

Example of a master model construction.

  Alfredo Stola relaxing with modellers Francesco Nada and, on the left Ranzato.

In the laboratory we can see standing on the left Giuseppe Stola and on the right, Michele Comba.  Sellan Sante, one of the historic workshop heads, as always flanked with the other, Carlo Bordone.

Turin 1953, Via Issiglio 38, Alfredo Stola in front of the office with his new Fiat 1900 A.

In 1954, a few hundred meters from the modelling shop, in Via Vincenzo Lancia, the construction of the Lancia skyscraper designed by the architect Nino Rosani began. A futuristic, 70 meter high building, unique in the world, crossing the road, allowing traffic to pass below.
An original concept, the car company projecting the neighbourhood of Borgo San Paolo into the future. It was recognizable from every part of the city, especially at night, topped by it’s giant blue neon emblem.

1955 the skyscraper under construction in via Lancia. On the square the transporters with the Aurelia B24 Spider.1957 the completed skyscraper capped by the neon blue Lancia sign on the roof.

1955 Alfa Romeo 2000 Master Model From the left Roberto Stola, Aldo Peiretti, Francesco Stola and Carlo Bordone.

1955 Master Model: Alfa Romeo 2000 sedan.  1955 Master Model: Alfa Romeo 2000 sedan.

1955 Master Model Fiat 1200 Cabriolet Pininfarina.

1955 Master negative moulds Fiat 1200 Cabriolet Pininfarina.  1955 Master Model for Fiat 1200 Cabriolet Pininfarina.

1956 Master Model OM Lupetto.
 1956 Complete assembly of resin negatives OM Lupetto.

1957 The first prototypal body in beaten sheet metal of the Fiat 1200 Cabriolet Pininfarina.

Towards the end of 1957, Alfredo Stola felt the need for his company to be identified with a logo, illustrating the tradition and continuity through a graphic device that well represented the family name.
He designed it personally, at the drawing board, in black and white, a special three dimensional form made up of a rhomboid and the Stola name.

1957 Via Issiglio. Alfredo and third son Roberto during the restructuring.In 1957, his sons were delegated to carry out an extension of the model shops in via Issiglio 38 incorporating a new stone façade.
At the same time, next to the model shop, a six storey building consisting of thirteen apartments was started, replacing their old residence.
Alfredo's goal, was that he and the three sons would live together, having a floor each.
The remaining nine apartments would be rented to the most deserving employees.

1957 Via Issiglio 38 and 40 before the construction of the building and renovation of the laboratory.

1957, renovation work begins at number 38, stone facade and extension of the workshop.

The executive project approved by the Municipality of Turin in 1958 for the construction of a building at number 40 in Via Issiglio, alongside the recently renovated model shop at number 38.

Turin 1958 Via Issiglio 38 two models ready for shipment. In front of the little Topolino, the Fiat 1900 A by Alfredo Stola is visible. In the background on the right you can see the access to the construction of the wooden scaffolding where the palace of the Stola family is about to rise at number 40.

1958 The construction work sign in the
name F.lli STOLA.

1958 competion of the third floor;
three others are still to be added at number 40.