1919

1919 Turin Alfredo Stola.

The choice of area was deliberate, it was in the heart of Borgo San Paolo, the location of the headquarters of Lancia, which was then one of the most important Italian car factories, renowned throughout the world.
On an area of just over 300 square meters, his team was composed of four collaborators: Carandino, Moiso, Pronel and the apprentice, Cit.
The company was named "ALFREDO STOLA MODELLI DIMOSTRATIVI IN LEGNO PER FONDERIA E CARROZZERIA" ("ALFREDO STOLA DEMONSTRATIVE MODELS IN WOOD FOR FOUNDRY AND BODYWORK") the graphic design for the company logo was penned personally by Alfredo.

The first graphic design of the modelshop created by Alfredo Stola

Torino 1919 Inside the model shop of Alfredo Stola in Corso Racconigi 138.

Being less than a kilometer from the Lancia factory, the small workshop was immediately appreciated by the car maker, not only for models but also for the prototype panels assembled on demonstration bucks, some of which were drivable. In the meantime, a sincere relationship of mutual respect was being established between Alfredo Stola and Vincenzo Lancia.
It was at this first location that various demonstration models for exterior bodywork and interiors were being built. Also, castings for Lambda engine parts, to be put into production from 1921 onwards.

Turin, corso Racconigi 138. part of the Alfredo Stola modelling team from the end 1920's.
From the left-Corandino, Alfredo Stola, Moiso, Pronel and Cit.

1920 1:1 wooden scale model of the Lancia Lambda first concept.

1921 model of the Lancia Lambda chassis. It is interesting to note the hand-written sign, that can be read with difficulty, showing the company name and the address of the modeling shop. 1921 model of the Lancia Lambda chassis.

1924 wooden model of the Lancia Lambda Torpedo. 1924 wooden model of the Lancia Lambda Torpedo.

1920 Complete design of the foundry models for the Lancia Lambda engine.

Alfredo Stola married Margherita Converso in 1921 and from this union three children were born in Turin: Giuseppe on 20 July 1922, Francesco on 19 January 1929 and Roberto on 15 February 1936.